#20 Analyse and compare different examples of product Pages
Analyze and compare different examples of product Pages
Harry's Shave Club product page is a well-designed product page that focuses on showcasing the product's features, benefits, and pricing. The page features high-quality images of the product, as well as a detailed description of its features, such as the German-engineered blades, the flex hinge, and the lubricating strip. Additionally, the page includes customer reviews, which provide social proof of the product's quality and performance.
One of the strengths of this product page is its simplicity. The page provides all the necessary information without overwhelming the user with too much text or too many images. The page also includes a clear call-to-action button, making it easy for the user to purchase the product.
However, one of the weaknesses of this product page is that it does not provide much information about the company or its history. While the page does mention that Harry's was founded by two friends, it does not provide any additional information about the company's values, mission, or vision.
Warby Parker product page is another well-designed product page that focuses on showcasing the product's features, benefits, and pricing. The page features high-quality images of the product, as well as a detailed description of its features, such as the polycarbonate lenses, the anti-reflective coating, and the scratch-resistant finish. Additionally, the page includes customer reviews, which provide social proof of the product's quality and performance.
One of the strengths of this product page is its focus on customer experience. The page provides detailed information about the company's free home try-on program, as well as its commitment to social responsibility. The page also includes a clear call-to-action button, making it easy for the user to purchase the product.
However, one of the weaknesses of this product page is that it does not provide much information about the product's warranty or return policy. While the page does mention that the product comes with a one-year warranty, it does not provide any additional information about what the warranty covers or how to make a warranty claim.
In summary, product pages are essential for e-commerce websites to showcase their products to potential customers. Both Harry's Shave Club and Warby Parker product pages focus on showcasing the product's features, benefits, and pricing while providing customer reviews as social proof. However, each page has its strengths and weaknesses, such as Harry's lack of company information and Warby Parker's insufficient warranty details.
References
Liu, H., & Arnett, K. P. (2018). The role of product page design in e-commerce: An exploration of visual complexity and order effects. Journal of Electronic Commerce Research, 19(2), 115-130.
https://www.harrys.com/en/gb/shop/shave [Accessed 22/02/2023]
https://www.warbyparker.com/eyeglasses/percey/crystal#frame-details [Accessed 22/02/2023]
Image Free to use under the Pixabay license. No attribution required [Accessed 22/02/2023]