#18 Research what Alt Tags and Title Tags are in HTML. How they improve SEO for E-commerce Website

Alt tags, also known as alternative text, serve as descriptions of images on a web page. These tags assist search engines in comprehending the content of an image, as search engines cannot interpret images in the same way as humans. Additionally, alt tags are valuable for individuals who are visually impaired, as screen readers utilize the text to comprehend the content of an image. As noted by Google, using appropriate and descriptive alt tags on images can aid in improving the accessibility and search engine optimization (SEO) of a website. 

The title tag is a crucial HTML element that defines the title of a web page. The title tag is displayed in the browser's title bar and search engine result snippet, providing a brief overview of the web page's content to search engines and users. Using descriptive and pertinent title tags on an e-commerce website can boost its SEO, as it offers search engines additional context regarding the page's content. Additionally, a well-crafted title tag can entice users to click on the search result and visit the website, resulting in higher traffic and increased sales. Moz (2023)

Reference

Image Free to use under the Pixabay license. No attribution required [Accessed 22/02/2023]

Google. n.d. "Use Descriptive and Specific Alt Text." Accessed March 9, 2023. https://support.google.com/webmasters/answer/114016?hl=en.

Moz. n.d. "Title Tag." Accessed March 9, 2023. https://moz.com/learn/seo/title-tag.