#9 Understanding Meta tags
1. Define what a meta tag is.
Meta‐tags should always be placed at the head of the HTML document, just after the <TITLE> element (Bradley, 2002), between the actual <HEAD> tags, and before the <BODY> tags (Clark, 1998). However, meta‐tags do not appear in the Web page display, but can be read and used by search engines or by the user’s browser program (Nowick, 2002).
2. Analyse about the meta tag for a specific website
Example of the Meta Tag founded on Google about the expedia.co.uk
Meta Tag Names such as:
Meta Tag Description: Informations about the webpage, supporting the search engine.
Meta Tag Keywords: Relevant to help enginer to search better results.
Meta Tag Robotic: With this attribute, you’re telling the search engines what to do with your pages: index/noindex – This tells the engines whether to show your page in search results or not.
follow/nofollow –This tells the engines what to do with links on your pages: whether they should trust and “follow” your links to the next page or not.
3. Provide a brief description of each meta tag.
Such as Meta Keywords and Meta Robots "cheap flights fior sale"
Example of Organic result in this Meta Tag with some features.
They have include funny suggestions to get attention from the customer.
The body of the META NAME tag for expedia.co.uk.
That's Robots, Title, Keywords, Description, and others. To add new tags based on the type of business.
References
Free to use under the Pixabay license no attribution required
Bradley, P. (2002), “Meta‐tags – what, where, when, why?”, available at: www.philb.com/metatag.htm
Clark, S. (1998), “Back to basics: meta‐tags”, available at: www.webdeveloper.com/html/html_metatags.html
https://www.wordstream.com/meta-tags [Accessed 17/01/203]
Nowick, E.A. (2002), “Use of meta‐tags for Internet documents”, Journal of Internet Cataloging, Vol. 5 No. 1, pp. 69‐75.